20 tips for starting a blog

20 tips for starting a blog

In this article, we present some tips to get your blog off to a good start.

1. Choose a subject that you are passionate about and that you know well

  • Make a list of your interests: Think about what excites you, what makes you happy, and what keeps you talking. Write down all the topics that come to mind.
  • Consider your expertise: Consider topics where you have special skills or unique life experience. Your expertise could be useful in writing quality content.
  • Assess demand: It is important to choose a topic that has sufficient demand to ensure a loyal following. You can research current trends and popular topics in your area of interest.
  • Study the competition: See what is already being done in your area of interest and assess the competition. Identify gaps that you could fill with your unique expertise.
  • Test your idea: Before you get started, you can test your idea by sharing posts on social media or creating a blog page to see people's reaction.

2. Study the competition to see what works and what doesn't in your field

  • Identify your competitors: Look for blogs similar to yours in your area of interest. Use search engines like Google to find the most popular blogs.
  • Analyze their content: Read their content carefully to understand their writing style, tone, format, and content quality. Note the topics they cover and how they cover them.
  • Assess their online presence: Analyze their presence on social media and other online communication channels to understand their marketing strategy.
  • Identify their audience: Try to understand who their readers are and why they are loyal to their blog.
  • Analyze their SEO: Use tools like SEMrush or Ahrefs to understand their SEO strategy and the keywords they are targeting.
  • Assess their monetization: Identify the different ways they monetize their blog and gauge their success.
  • Spot the gaps: Spot the topics or issues that your competitors don't or don't cover enough. It might give you ideas for creating original and unique content.

3. Find a unique, easy-to-remember blog name

Coming up with a unique and easy-to-remember blog name can seem tricky, but here are some tips that can help:

  • Consider your blog theme: Your blog name should reflect your blog theme. Think about keywords related to your topic and your niche.
  • Get creative: Use puns or popular phrases to come up with a unique name. Avoid overly generic or common names that won't stand out.
  • Choose an easy-to-remember name: Make sure your blog name is easy to pronounce and remember. Avoid names that are too complicated or difficult to spell.
  • Avoid names that are too long: Blog names should be short and simple to be easily remembered. Avoid names that are too long or complicated.
  • Check domain name availability: Make sure your blog name is available as a domain name. Use domain name checker websites to help you with your search.
  • Avoid names that limit your growth: Avoid names that are too topic or niche specific, as this can limit your future growth and prevent you from expanding your blog in other directions.
  • Test your name: Before making a final commitment, test your blog name with friends, family, or other bloggers to see if they can easily remember it and spell it correctly.

4. Buy a domain name and hosting for your blog

To buy a domain name and hosting for your blog, here are some steps to follow:

  • Choose a hosting provider: There are many web hosting providers such as Bluehost, HostGator, SiteGround, OVH, etc. It is important to find a reliable supplier who offers good value for money.
  • Choose a hosting plan: Web hosting providers offer different plans depending on your needs. Choose a plan that suits the size of your blog and your budget.
  • Choose a domain name: The domain name is the web address of your blog. Choose a domain name that reflects your blog's theme and is easy to remember.
  • Buy your hosting and domain name: Once you have chosen your hosting provider and domain name, you can buy both together or separately depending on your preferences.
  • Set up your hosting: Follow the instructions provided by your hosting provider to set up your hosting and install a content management system such as WordPress.
  • Customize your blog: After setting up your hosting, you can customize your blog by adding themes, plugins, and creating content.

5. Use a blogging platform

There are several popular blogging platforms, each with their pros and cons. Here are some of the most popular platforms:

  • WordPress: WordPress is the most popular blogging platform and is used by millions of blogs around the world. It's easy to use, customizable, and has a large community of developers and designers who create themes and plugins to enrich it. It requires hosting and initial setup but you can also explore the preconfigured and hosted option .
  • Blogger: Blogger is a free blogging platform owned by Google. It is easy to use and suitable for beginners. The downside is that features and customization are limited.
  • Tumblr: Tumblr is a micro-blogging platform for sharing multimedia content. It is easy to use and has a large community of users. The downside is that traditional blogging features are limited.
  • Medium : Medium is a content and community-centric blogging platform. It is easy to use and suitable for bloggers who want to reach a wider audience. The downside is that you can't customize your blog as much as you want.
  • Wix: Wix is a website building platform that includes a blogging feature. It is easy to use and offers a variety of website templates. The downside is that the free version contains ads and you have to pay to remove ads and get advanced features.

Ultimately, the choice of blogging platform comes down to your needs and goals. If you're looking for great customization and advanced functionality, WordPress is a popular choice, but if you're looking for something simple and easy to use, Blogger or Medium may be a more suitable option. It is important to consider the advantages and disadvantages of each platform to choose the one that best suits your needs.

6. Create a blog design that's easy to navigate and appealing to readers

Creating a blog design that is easy to navigate and appealing to readers is key to providing a great user experience. Here are some tips for creating an effective blog design:

  • Use a clear navigation structure: Use drop-down menus for categories and subcategories to make it easy for readers to find what they're looking for. Avoid having too many items in the navigation menu so as not to overwhelm readers.
  • Use Consistent Colors: Use a consistent color palette to give your blog a cohesive look. Avoid overly bright or garish colors that can distract readers.
  • Use easy-to-read typography: Use easy-to-read typography for the main text of your blog. Avoid fancy and hard-to-read fonts. Use a font size large enough for readers to read easily.
  • Use quality images: Use quality images to add visual appeal to your blog. Make sure the images are high resolution and fit well with your design. Avoid blurry or poor quality images.
  • Use white space: Use white space to allow readers to focus on the content. Avoid cluttered designs that can distract readers.
  • Use a consistent layout: Use a consistent layout to make it easier for readers to navigate. Avoid changing the layout on every page of your blog.
  • Test your design: Test your design with your readers to see if they can navigate easily and find the information they are looking for. Listen to their feedback to make improvements.

By following these tips, you can create a blog design that is easy to navigate and appealing to readers. It's important to keep in mind that your blog design should focus on user experience and make it easy to read and navigate.

7. Write blog posts regularly to keep your content fresh and interesting

Writing blog posts regularly is important for keeping your readers interested and attracting new visitors. Here are some tips for writing blog posts regularly:

  • Establish an editorial calendar: Plan in advance the content you want to publish. Establish an editorial calendar to organize your work and help you meet publishing deadlines.
  • Write in advance: Write several articles in advance and schedule their publication to ensure that you have regular content.
  • Stay informed: Stay up to date with the latest trends in your area of expertise and topics relevant to your audience. This will allow you to write interesting and relevant articles.
  • Write for your audience: Write for your audience using simple, understandable language. Ask yourself, "What does my audience need to know?"
  • Be consistent in style and tone: Maintain a consistent style and tone across all your articles to reinforce your brand image.
  • Use a variety of formats: Use a variety of article formats, such as lists, tutorials, reviews, interviews, etc., to keep your readers engaged.
  • Research Thoroughly: Research the topic of your article thoroughly and cite reputable sources to add credibility to your content.
  • Avoid spelling and grammatical errors: Proofread and correct your article before publishing it to avoid spelling and grammatical errors.

By following these tips, you will be able to write blog posts regularly and keep your content fresh and interesting for your readers.

8. Use images and videos to make your content more engaging

Using images and videos can make your blog more engaging and help hold your readers' attention. Here are some tips for using images and videos on your blog:

  • Choose relevant images and videos: Use images and videos that relate to your content and can help illustrate your message.
  • Use high quality images and videos: Use high quality images and videos to make your blog more professional and attractive. Make sure images are crisp and videos are of good sound and visual quality.
  • Optimize file sizes: Optimize file sizes to make your blog load fast. Files that are too large can slow your blog to load and frustrate your readers.
  • Create your own images and videos: Create your own images and videos to add a personal touch to your blog and to stand out from the competition.
  • Avoid copyrighted images: Use copyright free images or create your own images to avoid copyright infringement issues.
  • Use captions and descriptions: Use captions and descriptions to explain the context of images and videos and to help readers understand their connection to your content.
  • Embed videos in your articles: Embed relevant videos in your articles to add a visual dimension to your content. Videos can help explain more complex concepts and build reader engagement.

By following these tips, you can use images and videos effectively to make your blog more engaging and engaging for your readers.

9. Establish a social media presence to promote your blog

To establish a social media presence and promote your blog, here are some steps to follow:

  • Choose the right social networks: Identify the social networks that are most relevant to your audience and your niche. The most popular platforms are Facebook, Twitter, Instagram, LinkedIn, Pinterest, TikTok, etc.
  • Create professional profiles: Create professional profiles on chosen social networks and ensure that they are complete and well-informed. Use profile and cover images that reflect your brand.
  • Share your content: Share your blog posts on social media to reach a wider audience. Use catchy titles and excerpts from your articles to engage your audience.
  • Engage with your audience: Engage with your audience on social media by responding to their comments, thanking them for their support, and answering their questions.
  • Participate in groups and communities: Join groups and communities on social media that are relevant to your niche and actively participate in their discussions. Share your expertise and knowledge to help other members.
  • Share images and videos: Use images and videos to make your content more engaging on social media. Images and videos can help engage your audience.
  • Plan your content: Plan your social media content in advance to ensure that you post relevant content regularly. Use social media management tools to plan and publish your content.
  • Analyze the results: Use analytics tools to track the performance of your content on social media. This will help you identify what works and what doesn't, so you can adjust your strategy accordingly.

By following these tips, you can establish an effective social media presence to promote your blog and reach a wider audience.

10. Engage a community of readers by responding to their comments and engaging with them

Engaging with your community of readers is essential to maintaining a relationship of trust and loyalty with your audience. Here are some tips to achieve this:

  • Respond to all comments: Respond to all comments on your blog and on social media, even if it just means saying thank you. Comments are an opportunity to show your readers that you are there for them and appreciate their participation.
  • Ask questions: Encourage your community to engage by asking them questions in your blog post comments or on social media. This can generate interesting discussions and give ideas for topics for future articles.
  • Share their content: If your readers have a blog or a business, share their content on your social networks. It shows that you care about their work and can encourage a collaborative relationship.
  • Run contests and polls: Run contests and polls to encourage engagement with your community. Contests can be related to your niche or products, and polls can be used to gather feedback on what your community wants to see on your blog.
  • Be authentic: Be yourself and show your personality in your interactions with your community. People appreciate genuine people and you will stand out from other blogs.
  • Use social media: Social media is a great way to engage your community in real time. Use hashtags relevant to your niche and participate in discussions to encourage engagement.
  • Stay respectful: Even if you disagree with your readers' comments, stay respectful in your interactions. Respect and mutual understanding can help strengthen the relationship with your community.

By applying these tips, you can create an active and engaged community that supports your blog. It can also help you improve your content and give your audience what they're really looking for.

11. Use keywords to optimize your SEO and attract more traffic

Keywords are terms or phrases that users type into search engines to find information online. Using the right keywords in your content can help improve your SEO and drive more traffic to your blog. Here are some tips for using keywords effectively:

  • Do Keyword Research: Use keyword research tools like Google Keyword Planner, Ahrefs, SEMrush, or Moz to find relevant keywords for your niche. Choose keywords that have high search volume and moderate competition.
  • Use keywords in your content: Use the keywords you find in your blog post title, content, meta descriptions, H1 and H2 tags, and images.
  • Avoid over-optimization: Avoid using keywords too frequently in your content, as it can seem artificial and compromise the quality of your content. Use keywords strategically and naturally.
  • Use keyword variations: Use keyword variations in your content to avoid repeating the same keyword multiple times. For example, if your main keyword is "travel blog", you can use variations such as "trips", "traveler blog", or "solo travel".
  • Use local keywords: If your blog targets a local audience, use local keywords to improve your SEO. Use keywords such as city name, neighborhood name, or address to attract local traffic.
  • Long tail keywords: Long-tail keywords are more specific and less competitive key phrases that can attract more targeted and higher quality traffic. Use key phrases like "How to plan a trip to Europe in 2 weeks" rather than just "trip to Europe".

12. Add internal and external links to improve your site's navigation and credibility

Both internal and external links are important to improve your site's navigation and credibility. Internal links refer to other pages on your own website, while external links refer to web pages external to your website. Here are some tips for adding internal and external links to your blog:

  • Add internal links in your content: Add links to other pages on your website that are related to your content. This will allow readers to easily navigate to other relevant pages on your website.
  • Add External Links to Credible Sources: Add external links to credible and reliable sources to boost the credibility of your content. Avoid linking to unreliable or spammy websites.
  • Regularly check links: Regularly check the links on your website to make sure they are working properly and are not broken. Broken links can hurt your website's credibility.
  • Use relevant anchor texts: Use relevant anchor texts for your links, which clearly describe what readers can expect when clicking on the link. Avoid using generic anchor texts like "click here".
  • Balance internal and external links: Balance internal and external links in your content to improve your website navigation and build credibility for your content.
  • Use plugins for internal linking: Use plugins like Yoast SEO or Link Whisper to make it easier to add internal links to your content.

By adding relevant internal and external links to your content, you can improve your website navigation and build credibility for your content.

13. Offer a newsletter sign-up form to keep your readers engaged

There are several solutions to offer a newsletter subscription form to your readers:

  • Use a subscription form plugin: There are many free and paid plugins for newsletter subscription forms. For example, you can use Mailchimp or ConvertKit to create custom signup forms that easily integrate with your website.
  • Offer exclusive content: Offer exclusive content to your newsletter subscribers, such as guides, tips, special offers, etc. This will entice readers to sign up for your newsletter to get exclusive access to your content.
  • Use a sign-up pop-up: Use a sign-up pop-up to encourage your website visitors to sign up for your newsletter. Make sure the pop-up is well-designed and doesn't disrupt the user experience.
  • Embed sign-up forms on important pages: Embed newsletter sign-up forms on important pages of your website, like home page, about page, contact page, etc.
  • Promote your newsletter on social media: Promote your newsletter on social media to reach a wider audience and get people to sign up.
  • Offer an incentive: Offer an incentive to encourage your website visitors to sign up for your newsletter. For example, you can offer a discount on a product or service in exchange for them signing up.

It is important to keep in mind that for your newsletter to be effective, it must offer quality and regular content that will interest your subscribers. Be consistent in sending your newsletter and respect the frequency of sending that you have announced to maintain the commitment of your readers.

14. Monetize your blog with ads, affiliate products, or digital products

There are several ways to monetize your blog, including:

  • Advertisements: You can include advertisements on your blog by using advertising platforms like Google Adsense, or by working directly with advertisers. Make sure ads are relevant to your audience and don't interfere with user experience.
  • Affiliate Products: You can promote affiliate products related to your niche by including affiliate links in your blog posts or by using banner ads on your website. When a user purchases a product by clicking on your affiliate link, you receive a commission.
  • Digital Products: You can create and sell digital products such as ebooks, online courses, templates, guides, etc. that are relevant to your audience and related to your niche.
  • Services: If you have specialized skills or knowledge, you can offer services such as consulting, graphic design, writing, etc. to your audience.

It's important to keep in mind that monetizing your blog should be done in an ethical and transparent manner. Be sure to provide honest and accurate information about the products or services you promote and only recommend high quality products or services that will be useful to your audience. Also, it is important to maintain the quality of your content and keep the interest of your audience in mind to avoid having content filled with advertisements or promotions.

15. Create contact and introduction pages so your readers can get to know you better

It is important to have a contact page and an overview page on your blog so that your readers can get to know you and contact you easily. Here are some steps to create them:

  • Contact page: Create a new page and add a contact form that will allow visitors to send you a message directly from your site. You can use plugins such as Contact Form 7 or Gravity Forms to create a contact form. Be sure to include your email address or contact details to allow readers to contact you outside of the contact form as well.
  • Introductory page: Create a dedicated page to introduce yourself and explain your mission for your blog. Include a short biography, your photo, your interests, your experience and your qualifications. Don't forget to also specify what your readers can expect from your blog and how your content will help them.
  • Add links: Add links to your contact and overview pages in your site's navigation menu so visitors can easily access them.
  • Update regularly: Regularly update your overview page to reflect changes in your personal and professional life. Also, be sure to respond promptly to messages sent through your contact form to maintain a good relationship with your readers.

By creating these pages, you show that you are committed to your blog and your readers, and it can help build your credibility as an expert in your field.

16. Use analytics tools to track your traffic and identify areas for improvement

It's important to track your blog traffic and identify areas for improvement to optimize your blog and provide a better user experience for your readers. Here are some analysis tools you can use:

  • Google Analytics: Google Analytics is a free tool that allows you to track your blog traffic, the number of visitors, the pages visited, the time spent on your site and much more. You can also use advanced features like conversion tracking and goal tracking to measure your site's effectiveness.
  • SEMrush : SEMrush is a paid tool that allows you to track your position in search results, analyze your traffic and discover the keywords that drive traffic to your blog. It also allows you to track the performance of your competitors and optimize your content for search engines.
  • Ahrefs : Ahrefs is a paid tool that allows you to analyze your blog's backlinks, track your competitors' performance, and discover which keywords are driving traffic to your site. It also has a position tracking feature to monitor your blog's placement in search results.

Once you've decided on the analytics tool that best suits your needs, it's important to regularly track your blog data and analyze the results to identify areas for improvement. Here are some things to watch out for:

  • Total Traffic: Track the number of visitors to your blog to find out how popular it is.
  • Most Viewed Pages: Identify the most popular pages on your site to understand the topics that interest your readers the most.
  • Bounce rate: The bounce rate indicates the percentage of visitors who leave your site after visiting a single page. If your bounce rate is high, it could indicate that your site lacks interesting content or is difficult to navigate.
  • Traffic Sources: Identify your blog's traffic sources to learn how visitors find your site (search engines, social media, referral sites, etc.).

By using these analytics tools and regularly monitoring your blog data, you can improve your content and user experience to attract more traffic and retain your readers.

17. Hire guest bloggers to bring a different perspective to your content

Engaging guest bloggers is a great way to bring a different perspective to your content and grow your audience. Here are some steps you can take to engage guest bloggers:

  • Determine your objective: Before you start looking for guest bloggers, determine your objective. Do you want to bring a new perspective on a specific topic? Do you want to offer additional expertise to your readers? Do you want to attract a new audience? This will help you target guest bloggers that best suit your needs.
  • Identify potential guest bloggers: Once you've determined your goal, look for potential guest bloggers who have expertise in your area of interest or who have a different perspective to offer. You can use search engines like Google, blogging platforms like Medium or LinkedIn, or social media to find potential guest bloggers.
  • Make contact: Once you've identified potential guest bloggers, reach out to them to discuss the possibility of contributing to your blog. Explain your purpose, your audience and what you expect from them. Be sure to provide detailed information about your blog and your guidelines for guest post submission.
  • Set guidelines: When engaging guest bloggers, be sure to set clear guidelines for their submissions. Guidelines should include information on appropriate tone, style, length, and topics. Also, be sure to include instructions on how to submit their article, as well as information on deadlines and proofreading.
  • Promote their work: When the guest blogger publishes their article on your blog, be sure to promote it on social media and in your newsletter to increase the visibility of their work and encourage their engagement with your community.

18. Use keyword research tools to find popular blog topics in your field

Using keyword research tools is an important step in finding popular blog topics in your field. Here are some steps to use these tools effectively:

  • Choose a keyword research tool: There are many keyword research tools available online, such as Google Keyword Planner, SEMrush, Ahrefs, Moz Keyword Explorer, and Ubersuggest. Choose the tool that best suits your needs and budget.
  • Enter a general subject: Enter a general subject in the keyword research tool, such as "content marketing" or "travel to Asia".
  • Explore Keyword Suggestions: The Keyword Finder will display suggested keywords related to the general topic you entered. Explore these suggestions for more specific blog topic ideas.
  • Use filters: Use filters to narrow down your results, such as monthly search volume, competition, and cost per click.
  • Analyze the results: Analyze the results to find popular blog topics in your field. Choose topics that have high monthly search volume, low competition, and a reasonable cost per click.
  • Research the competition: Research the competition for your selected blog topics using tools like Google and SEMrush. Study existing articles to make sure you can offer unique value to your readers.

19. Set up a publishing schedule to plan your content in advance

To establish a posting schedule for your blog, here are some steps you can follow:

  • Set your goals: Before you start planning your posting schedule, it's important to set your goals for your blog. For example, do you want to drive traffic to your website, increase your online visibility, or position your business as an authority in your industry? Once you have defined your goals, you can plan posts accordingly.
  • Identify your target audience: You need to understand your target audience to create content that meets their needs and interests. What are their interests, concerns, and problems? You can use audience analytics tools to get this information.
  • Determine content topics and formats: Once you've identified your target audience, you can begin to determine the topics and content formats that will be most relevant to them. For example, if your audience is made up of professionals, you might consider posting blog posts about market trends, new technologies, or best practices.
  • Establish a posting schedule: Once you've identified content topics and formats, you can create a posting schedule to plan your content in advance. You can use a content planner to help you organize your posts and make sure you have enough content for each month.
  • Stick to your posting schedule: Once you've established your posting schedule, it's important to stick to it. If you miss a post, it can negatively affect your audience and online credibility. Try to post regularly, for example, once a week or twice a month.

20. Be persistent and regular in your publications to establish a base of loyal readers

To be persistent and regular in your publications and thus establish a base of loyal readers, here are some tips:

  • Establish a realistic posting schedule: Be sure to schedule regular posts, but based on your availability. Don't schedule more posts than you can handle. If you can only post once a week, then be sure to post weekly rather than promising daily posts and not being able to keep them.
  • Create quality content: Readers come back for content, so be sure to create content that is interesting, informative, and quality. Keep in mind that the content must provide added value for your readers, by providing them with information or answers to their questions.
  • Know your target audience: Identify your target audience's interests and pain points and tailor your content accordingly. This will help ensure your content is relevant and interesting to them.
  • Engage with your readers: Responding to comments and messages from your readers is important for building loyalty. Engage with them by asking questions, responding to their comments, and asking for their feedback. It also helps build trust with your readers.
  • Promote your content: It is important to promote your content to attract new readers. Use social networks and newsletters to distribute your publications. Also, make sure your website is easy to navigate and your posts are easy to find.

Simon Adjatan, Technology & Information Management